Saturday, September 3, 2011

Ferrari Gives the Finger to Electric Cars

Luca di Montezemolo, Ferrari's president, said his company will never make electric cars as he doesn't believe in them.
I agree with di Montezemolo's assessment of environmental alternatives, such as Hybrids, since they will be much more practical for Ferrari from a business perspective. Who in their right mind (and who isn't a celebrity) would actually purchase an electric Ferrari? A fully electric engine would detract from the rich engineering history that encompasses Ferrari's vehicle line-up.

"You will never see a Ferrari electric because I don’t believe in electric cars, because I don’t think they represent an important step forward for pollution or CO2 or the environment. But, we are working very, very hard on the hybrid Ferrari. This should be the future, and I hope in a couple of years you can see it."

The hybrid system that is alluded to in the above quote is rumored to be Ferrari's KERS (Kinetic Energy Recovery System) technology which the company currently uses in its Formula 1 cars.