Car commercials today are generally pretty lame, which is why it's actually refreshing to see one that doesn't suck. What Lexus has done in their most recent ad is place their LFA in a rather interesting situation - under a literal "chain" of Lexus cars. Why did they do this? They wanted to demonstrate the strength of their vehicles' chassis. Point made, I'd say! This is just one commercial out of a series that Toyota and Lexus are doing, entitled "The Hard Way".
Is this real, you ask? That was my initial response to this video as well. It turns that Lexus invited a physicist and structural engineer to witness the commercial shoot, to prove that it did, in fact, occur without the use of special effects or CGI.
For those interested in seeing the "behind the scenes" footage for this commercial, watch this video:
My personal opinion is that Lexus did this just to get people talking, and it's cleared working..... I just told you about it, didn't I?