Thursday, January 20, 2011

Innovative Advertising - The "Lexus Chain"

Car commercials today are generally pretty lame, which is why it's actually refreshing to see one that doesn't suck. What Lexus has done in their most recent ad is place their LFA in a rather interesting situation - under a literal "chain" of Lexus cars. Why did they do this? They wanted to demonstrate the strength of their vehicles' chassis. Point made, I'd say! This is just one commercial out of a series that Toyota and Lexus are doing, entitled "The Hard Way".



Is this real, you ask? That was my initial response to this video as well. It turns that Lexus invited a physicist and structural engineer to witness the commercial shoot, to prove that it did, in fact, occur without the use of special effects or CGI. 

For those interested in seeing the "behind the scenes" footage for this commercial, watch this video:


My personal opinion is that Lexus did this just to get people talking, and it's cleared working..... I just told you about it, didn't I?
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37 comments:

  1. G345tJanuary 20, 2011 at 7:07 PM

    Hmm, needs more explosions to go viral. Now that's advertising!

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  2. ericsJanuary 20, 2011 at 7:42 PM

    that's an ad that would definitely stand out if i ever saw it on tv.

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  3. BobbyJanuary 20, 2011 at 7:53 PM

    Wheelie in a car = Awesome.

    Don't forget to check and support often your local information hot-spot lifeformation.blogspot.com! An important tidbit of information was released today.

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  4. thegoldenchildJanuary 20, 2011 at 8:31 PM

    lexus gettin fancy.

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  5. JordanJanuary 20, 2011 at 8:31 PM

    haha sweet ad

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  6. ZakkJanuary 20, 2011 at 8:33 PM

    haha that's pretty neat.

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  7. AnonymousJanuary 20, 2011 at 9:13 PM

    Lexus is stepping up their game ;D

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  8. ChrisJanuary 20, 2011 at 9:49 PM

    Lexus showing they aint messing around. Good vids.

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  9. AnonymousJanuary 20, 2011 at 10:43 PM

    I love commercials that entertain.

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  10. VaporJanuary 20, 2011 at 11:29 PM

    Great ad

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  11. AnonymousJanuary 20, 2011 at 11:32 PM

    They should of put some of the behind the scenes into the commercial!

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  12. A Beer for the ShowerJanuary 21, 2011 at 1:28 AM

    A few more boobs would have sold me, but then again, I'm hardly the classy Lexus type. Interesting advertising, though.

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  13. The Latest Movie TrailersJanuary 21, 2011 at 1:41 AM

    very cool ad

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  14. mrecanJanuary 21, 2011 at 1:46 AM

    waahh this is so cool

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  15. Hip-Hop HikikomoriJanuary 21, 2011 at 1:47 AM

    A chain is only as strong as its weakest link.

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  16. StyronJanuary 21, 2011 at 1:50 AM

    well done!

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  17. ill_preussianJanuary 21, 2011 at 3:01 AM

    crazy shit nice to know that my german cars are even build much better :D

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  18. Mister SharafJanuary 21, 2011 at 6:51 AM

    lexus, nice car

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  19. The Dream GuideJanuary 21, 2011 at 10:49 AM

    they are built so much better. german does alot of things right, except start world wars. they usually eff those up some how.

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  20. RawrJanuary 21, 2011 at 11:02 AM

    awesome

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  21. RebeccaJanuary 21, 2011 at 11:12 AM

    cool ad

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  22. watchmanJanuary 21, 2011 at 12:54 PM

    pretty interesting ad but too bad I borderline hate lexus.

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  23. Drew BriskiJanuary 21, 2011 at 1:37 PM

    When I first saw that commercial I thought it had to be fake but this video you posted proved me way wrong.

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  24. Justsayin'January 21, 2011 at 1:53 PM

    Very cool :D

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  25. Jigga69January 21, 2011 at 2:45 PM

    Pretty sick commercial...keep up the nice posts.

    Hit me back :)

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  26. DooJanuary 21, 2011 at 2:53 PM

    Whoa, great idea! Cool!

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  27. Particle ManJanuary 21, 2011 at 3:44 PM

    Having the correct structural supports is extremely important when attempting something like this, it says a lot about the tensile strength of the chassis in these vehicles that even with the correct support it was able to happen.

    Following and Supporting

    http://laymanslaboratory.blogspot.com

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  28. IsaacJanuary 21, 2011 at 3:59 PM

    Very cool I liked the video

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  29. poelanotexJanuary 21, 2011 at 5:54 PM

    Wow, nice car

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  30. kkazzammJanuary 21, 2011 at 6:43 PM

    Whats the Sport Coupe at the end? Looks awesome but im too lazy to investigate it myself :D

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  31. CopyboyJanuary 21, 2011 at 7:00 PM

    No CGI? Impressive.

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  32. Major MackJanuary 21, 2011 at 7:44 PM

    you know, I would be impressed if the engineers were wearing dead animals on their heads. It was clearly a gimmick. without the hats these reports from lexus simply cannot be trusted!

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  33. AnonymousJanuary 21, 2011 at 8:51 PM

    very cool commercial, I'm following


    http://dubstep-newdubstep.blogspot.com/

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  34. 000January 21, 2011 at 9:30 PM

    I wish I'd never dropped out of college.
    I might've been able to buy such fancy car.

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  35. my day in a sentenceJanuary 22, 2011 at 4:18 AM

    This is, actually, a good commercial!
    Following and supporting!

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  36. Mr. InsaniumJanuary 22, 2011 at 4:31 AM

    Thats great dude, im liking the new skoda one over here in the uk. It is possibly the most stereotypically manly advert EVER

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  37. MRanthropeJanuary 22, 2011 at 10:57 AM

    Toyota wastes its money on all kinds of stuff (like free Scion music/metal shows for lowlives like me!) so I totally believe they'd do this.

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