Thursday, January 20, 2011

Innovative Advertising - The "Lexus Chain"

Car commercials today are generally pretty lame, which is why it's actually refreshing to see one that doesn't suck. What Lexus has done in their most recent ad is place their LFA in a rather interesting situation - under a literal "chain" of Lexus cars. Why did they do this? They wanted to demonstrate the strength of their vehicles' chassis. Point made, I'd say! This is just one commercial out of a series that Toyota and Lexus are doing, entitled "The Hard Way".



Is this real, you ask? That was my initial response to this video as well. It turns that Lexus invited a physicist and structural engineer to witness the commercial shoot, to prove that it did, in fact, occur without the use of special effects or CGI. 

For those interested in seeing the "behind the scenes" footage for this commercial, watch this video:


My personal opinion is that Lexus did this just to get people talking, and it's cleared working..... I just told you about it, didn't I?

37 comments:

  1. Hmm, needs more explosions to go viral. Now that's advertising!

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  2. that's an ad that would definitely stand out if i ever saw it on tv.

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  3. Wheelie in a car = Awesome.

    Don't forget to check and support often your local information hot-spot lifeformation.blogspot.com! An important tidbit of information was released today.

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  4. Lexus is stepping up their game ;D

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  5. Lexus showing they aint messing around. Good vids.

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  6. I love commercials that entertain.

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  7. They should of put some of the behind the scenes into the commercial!

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  8. A few more boobs would have sold me, but then again, I'm hardly the classy Lexus type. Interesting advertising, though.

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  9. A chain is only as strong as its weakest link.

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  10. crazy shit nice to know that my german cars are even build much better :D

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  11. they are built so much better. german does alot of things right, except start world wars. they usually eff those up some how.

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  12. pretty interesting ad but too bad I borderline hate lexus.

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  13. When I first saw that commercial I thought it had to be fake but this video you posted proved me way wrong.

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  14. Pretty sick commercial...keep up the nice posts.

    Hit me back :)

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  15. Having the correct structural supports is extremely important when attempting something like this, it says a lot about the tensile strength of the chassis in these vehicles that even with the correct support it was able to happen.

    Following and Supporting

    http://laymanslaboratory.blogspot.com

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  16. Whats the Sport Coupe at the end? Looks awesome but im too lazy to investigate it myself :D

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  17. you know, I would be impressed if the engineers were wearing dead animals on their heads. It was clearly a gimmick. without the hats these reports from lexus simply cannot be trusted!

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  18. very cool commercial, I'm following


    http://dubstep-newdubstep.blogspot.com/

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  19. I wish I'd never dropped out of college.
    I might've been able to buy such fancy car.

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  20. This is, actually, a good commercial!
    Following and supporting!

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  21. Thats great dude, im liking the new skoda one over here in the uk. It is possibly the most stereotypically manly advert EVER

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  22. Toyota wastes its money on all kinds of stuff (like free Scion music/metal shows for lowlives like me!) so I totally believe they'd do this.

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