Rearview Advertising - Nissan's New Approach to Marketing their GT-R
It seems automotive companies are slowly beginning to realize that traditional advertising aggravates consumers and makes them feel stupid. If someone is genuinely interested in learning about a new car, they'll go online and do research - and it doesn't matter to them if someone (not to mention any names...*cough* Eminem) is driving a car in a commercial. A while back, I did a post about BMW's flash projection publicity stunt, and now Nissan is doing something interesting as well.
I'll let the video do the bulk of the explaining, but a couple ladies in a Nissan GT-R went driving around and slapping a film on Porsche owner's windshields to make it look like they're behind a GT-R. It looks like they're capitalizing off their Nürburgring lap time, which was faster than Porsche's.
Some people think that Nissan's actions border on vandalism, but I think it's clever marketing. Thoughts?
Yeah its definatley a good marketing ploy..however, I think it would been much more effective to put some scantly clad skeezers with much tighter asses then those that were used here.
a few of my mates are going over to the Nürburgring ring this year...think they'll struggle to do it in 30 minutes let alone 7:29...that's a crazy time
I want it!
ReplyDeletehahaha thats trolling.
ReplyDeletetrolling on another level.
ReplyDeleteThis is what I call real marketing :)
ReplyDeleteporsche killer...haha, nice.
ReplyDeleteBorder on vandalism....? Oh come on.... It's all in good fun (and to make millions of dollars)
ReplyDeleteYeah its definatley a good marketing ploy..however, I think it would been much more effective to put some scantly clad skeezers with much tighter asses then those that were used here.
ReplyDeleteBut I'm only interested in cars that Eminem will drive in a commercial.
ReplyDeleteI love how the drivers get in, then realise the thing there lol.
ReplyDeleteyeah my jeep is still sexier
ReplyDeleteI would be so pissed if they attached that to my car..
ReplyDeleteThat's extremely clever marketing and nothing even near vandalism.
ReplyDeleteVandalism .....No, but it would piss me off though, good ad.
ReplyDeleteSomeone should do it to Prius windshields. They'd have to print the cars very small though.
ReplyDeleteHa ha! I agree, clever marketing!
ReplyDeletelol awesome, great job on their marketing scheme! Following!
ReplyDeletesick car also awesome body kit!!
ReplyDeletethat's awesome, lol! epic troll.
ReplyDeletea few of my mates are going over to the Nürburgring ring this year...think they'll struggle to do it in 30 minutes let alone 7:29...that's a crazy time
ReplyDeleteHardly vandalism, but admittedly, I'd still be pissed if someone did that to my car. Gotta take out that pent up rage on someone, you know?
ReplyDeleteas long as women are doing it, it's cool
ReplyDeletehaha nice :D
ReplyDeleteClever marketing but I'd definitely be pissed to find out they did that, wouldn't that kind of distract the driver as well? :P
ReplyDelete