Monday, February 21, 2011

Rearview Advertising - Nissan's New Approach to Marketing their GT-R

It seems automotive companies are slowly beginning to realize that traditional advertising aggravates consumers and makes them feel stupid. If someone is genuinely interested in learning about a new car, they'll go online and do research - and it doesn't matter to them if someone (not to mention any names...*cough* Eminem) is driving a car in a commercial. A while back, I did a post about BMW's flash projection publicity stunt, and now Nissan is doing something interesting as well.

I'll let the video do the bulk of the explaining, but a couple ladies in a Nissan GT-R went driving around and slapping a film on Porsche owner's windshields to make it look like they're behind a GT-R. It looks like they're capitalizing off their Nürburgring lap time, which was faster than Porsche's.


Some people think that Nissan's actions border on vandalism, but I think it's clever marketing. Thoughts?

23 comments:

  1. This is what I call real marketing :)

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  2. Border on vandalism....? Oh come on.... It's all in good fun (and to make millions of dollars)

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  3. Yeah its definatley a good marketing ploy..however, I think it would been much more effective to put some scantly clad skeezers with much tighter asses then those that were used here.

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  4. But I'm only interested in cars that Eminem will drive in a commercial.

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  5. I love how the drivers get in, then realise the thing there lol.

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  6. I would be so pissed if they attached that to my car..

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  7. That's extremely clever marketing and nothing even near vandalism.

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  8. Vandalism .....No, but it would piss me off though, good ad.

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  9. Someone should do it to Prius windshields. They'd have to print the cars very small though.

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  10. Ha ha! I agree, clever marketing!

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  11. lol awesome, great job on their marketing scheme! Following!

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  12. sick car also awesome body kit!!

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  13. a few of my mates are going over to the Nürburgring ring this year...think they'll struggle to do it in 30 minutes let alone 7:29...that's a crazy time

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  14. Hardly vandalism, but admittedly, I'd still be pissed if someone did that to my car. Gotta take out that pent up rage on someone, you know?

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  15. as long as women are doing it, it's cool

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  16. Clever marketing but I'd definitely be pissed to find out they did that, wouldn't that kind of distract the driver as well? :P

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