Okay, so if you watched the video, you're probably wondering who/what/why/where/how? Very good questions, and I'd like to answer them. The "who?" and "what?" questions are rather self-explanatory. Rinspeed, one of those "future development companies" created a zero-emissions sports car that can go underwater to a depth of ten meters. As for why they did this, it would appear that no one else had attempted to build one and they saw the opportunity. As for where it was built, how the f&ck should I know? It was shown at the Geneva motor show a couple years ago, if that helps satisfy that question.
Rinspeed's boss, an acknowledged James Bond enthusiast, had apparently wanted to build this vehicle for around 30 years. There's a whole whackload of information about this vehicle HERE for those who wish to educate themselves on this crazy automobile.
Just for entertainment purposes, let's pretend this vehicle actually went into production. What type of person would purchase it? The average doctor, lawyer, plumber, garbageman, dentist, district attorney and cashier would have no use for a vehicle with underwater capabilities, but I'll tell you who would use it - the Traveling Businessman. He is forever conquering new territory, and making new business deals. Could the sea be his final frontier?